Our Members Define Us

A True Grassroots Community 

At STANY,  a true grassroots community, we value our members. They are the lifeblood of our organization. In addition to providing relevant content delivered by prominent industry leaders, we are a close-knit and diverse community that cares for each other. We are proud to recognize our diverse membership and shine a spotlight on our members. We hope that you enjoy the journey and feel compelled to join. We would be grateful to serve you.


R. Cromwell Coulson
OTC Markets Group
Member Since 1998

R. Cromwell Coulson has been a member of STANY since 1998. Cromwell is President, CEO and a Director of OTC Markets Group, responsible for the company’s overall growth and strategic direction. Today, OTC Markets Group is a publicly traded company and operator of three public markets with over 11,000 securities, trading over $445 billion in annual dollar volume.

Cromwell is a former Chair of FINRA’s Market Regulation Committee, has testified before Congress and is viewed as a thought leader on market structure and capital markets issues. He is a strong proponent of capital formation and making public markets more popular for companies and transparent for investors.

Over the past decade, OTC Markets Group developed disclosure and data-driven market standards to improve investor information and enhance the integrity of market prices. With the modernization of Exchange Act Rule 15c2-11, OTC Markets Group is poised for transformative change that creates new opportunities to bring new companies to the public markets, enhances the level of disclosure available for investors, and improves broker-dealer liquidity provision and trade executions. 

“Throughout the years, STANY has provided an instrumental framework for connecting traders, educating the securities industry and strongly advocating for modernizing America’s stock markets. By bringing the voice of the traders to the conversation, STANY is continually improving our financial markets,” said R. Cromwell Coulson, President and CEO of OTC Markets Group. “OTC Markets Group continues to benefit from our STANY membership and the support of its ecosystem as we evolve our own markets to better serve our community of broker-dealers, issuers and investors.”

Prior to OTC Markets, Cromwell was an institutional trader and portfolio manager at Carr Securities Corporation. Cromwell was the 2018 recipient of the Award for Lifetime Achievement and Dedication to STANY.

Shelley Eleby
BMO Capital Markets
Member Since 2016

Shelley has been a STANY member since 2016. She is the Head of Marketing, Electronic Trading at BMO Capital Markets. In this role, she is responsible for marketing efforts for the electronic trading group. She strategically works with cross-functional teams to deliver programs consistent with BMO Capital Markets strategic priorities of delivering exceptional client-experiences, driving an innovations mindset, and activating a high-performance culture. Prior to the acquisition of Clearpool Group by BMO Financial Group in April 2020, Shelley was Chief Marketing Officer at Clearpool Group. At Clearpool, she was responsible for overall brand management, marketing programs, corporate communications, and raising the company's overall awareness and brand equity.

Shelley continues to advocate for transparency in trading and fair and equitable markets through market structure thought leadership and regulatory outreach initiatives.

"STANY serves an important role in keeping its members abreast of issues impacting the U.S. Equity markets. Professionally, STANY is a strategic marketing partner and personally, through its WIF initiatives, I've participated in several events geared towards developing the "whole person" personally and professionally."

Shelley serves on STA's Women in Finance Committee. She is a recipient of the Markets Media 2017 Women in Finance Excellence in Marketing (Content Marketing) award, and she serves on the board of Teaneck Community Charter School and the Center for Food Action.

Rich Steiner
RBC Capital Markets
Member Since 2012

Rich Steiner has been a STANY Member since 2012. He is Head of Client Advocacy and Market Innovation at RBC Capital Markets. In this role Rich leads RBC’s equity market structure advocacy efforts, focusing on more efficient, more transparent, less-conflicted markets and works closely with RBC’s Regulatory and Government Affairs team in Washington, DC. He also drives various strategic innovation initiatives across RBC Global Markets, Investment Banking, Wealth Management, and City National Bank.

With the Policy Matters initiative, two of the most recent topics Rich and RBC Capital Markets have been focused on are upgrading the SIPs and improving the Market Wide Circuit Breakers.

“We’ve embarked on a journey to advocate for a system that is better fit for purpose. We stand with our clients to reshape the U.S. equity markets in a way which benefits investors.”

Rich is involved with numerous industry organizations, including the SIFMA Equity Markets & Trading Committee and National Organization of Investment Professionals (NOIP).

Rich spent 17 years as a firefighter with the Wyckoff, New Jersey Volunteer Fire Department.